Joti Gata-Aura Teacher and British Skin Foundation Ambassador got pale skin patches due to a loss of pigment when she was just of 21. Recently after being diagnosed with the condition she was consistently trying to spread awareness about this issue and to teach people to treat these people with equality and inclusivity. It has been noted that Vitiligo appears when our immune system rejects some of its own cells and also estimated that two percent of the population has vitiligo.

Mattel the Barbie franchise also produced a doll with no hair. This was a win for diversity inclusion and belonging overall. When Joti was getting a treatment for her condition she was herself ignorant of vitiligo.

Due to non-existence of social media this vitiligo was an unknown disease and most of the people weren’t aware of this. Initially she thought it was because of sun damage as she studied for a year in Spain. But when her tan faded the patch grew bigger in her left arm. As she didn’t know about the vitiligo she started feeling anxious and conscious about her appearance.

Her GP explained to her about vitiligo and told her that it had no cure and she has to live with it. Gradually these patches were spreading on her entire body and getting bigger and more visible. As she was not mentally prepared to discuss her condition with anyone she felt different and isolated.

Many people enquired whether she was burned or not but she didn’t have the courage to explain about vitiligo. She was not only dealing with her appearance but also with the fears of vitiligo all alone. It was not so common disease so she didn’t see anyone in the media with skin condition.

With the advancement in social media and with some knowledge people’s thinking was changing and so was their attitude towards vitiligo. Finally there was an acceptance of this condition by the society and the media have been compelled to recreate the concept of beauty.

Now even clothing brands were slowly changing their stereotype thinking and applying new ways of promoting equality through their market campaigns. Last year a brand known as Primark depict a child with vitiligo in an advertising campaign.

Jyoti became a vitiligo ambassador on Instagram and an ambassador for the British Skin Foundation as she had taken actively part in various documentaries and campaigns. She worked on her confidence and came out of her comfort zone and bravely promoted body positivity. Initially her students asked some questions about her skin but she took this thing as an opportunity and empowered her students as an educator.

Usually Barbie dolls are with perfect hair skin and a body and influence a lot of youngsters. But with its latest move of adding diverse range of dolls Mattel taught everyone that beauty is more than skin color and everyone is different and unique.

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